© BioMed Central Ltd 2007
Published: 31 May 2007
"Persuade thyself that imperfection and inconvenience are the natural lot of mortals, and there will be no room for discontent, neither for despair."
Ieyasu Tokugawa, Shogun
The email seemed harmless enough. It didn't contain any hidden viruses or malware; it wasn’t phishing for personal or financial information so it could steal my identity; it didn’t even come from yet another student grubbing for yet another point or two on some quiz or exam. Yet, it was enough to send me into a paroxysm of rage.
The message was from a multi-user scientific facility I had last heard from 9 months ago, when I wrote a letter of recommendation for the promotion of one of their staff. It informed me that they had erred in their description of the job I had recommended him for, and asked me to please rewrite the letter with the correct job title and the current date.
Now, what made me furious was not the extra work - it was extra work, to be sure, but in these days of word processors and files of old letters, not that much. Nor was it their having, mysteriously, waited 9 months to do this, without explanation for the delay. Those things were annoying but not enough to light my admittedly short fuse. No, what set me off was the way their message ended: "We apologize for the inconvenience."
My response, I fear, was not the most courteous. I sent back the edited letter with a curt note saying that, if they were going to ask me for something like this after so long a silence, they owed me an explanation. And I ended by saying that they needed to get their facts straight: "This is not an inconvenience - it's an imposition."
I didn't feel much better afterwards. For one thing, I supposeI shouldn't have berated some poor administrative assistant who probably was embarrassed about having to send the message in the first place - although, to be fair to me, it didn't seem like they were embarrassed at all. But the real reason why I didn't cool down until much later (actually, since I'm using the incident as the basis for this column, I guess I still haven’t cooled down) was because I suddenly realized how much I hate that expression: "We apologize for the inconvenience."
Has there ever been a phrase in the English language more blatantly insincere? It goes way beyond 'clichéd', making it all the way to ‘hypocritical’. I have never yet seen it used as anything but an attempt to weasel out of the consequences of screwing up. Where it came from I don’t know, but wherever that was I wish it would go back. I think I first encountered it between ten and twenty years ago, when it started appearing on signs warning drivers approaching road construction projects. It had a sarcastic tone even then. "Bridge closed for repaving", it would say. "Twenty mile detour. We're doing this in the middle of rush hour just because we feel like it. We apologize for the inconvience".
Like a lot of meaningless expressions ("Have a nice day"; "Fine, thanks; how are you?"; or "That chartreuse outfit looks great with your purple hair."), this one probably arose out of a desperate need to find something to say. I mean, if you're trying to inform some hapless motorist that their day is about to become a living hell because of something you've done, and you don't want them to get out of their car and hurl their travel mugs at you, you can't say what you really feel, which is "We don't care what happens to you, so go rot." You need to find a way of seeming to be sorry without actually being sorry. "We apologize for the inconvenience" must have seemed to some public relations hack like a master stroke: it contains the magic word 'apologize' but at the same time trivializes the consequences of what was done by calling it an inconvenience. Who would sue anyone over that?
There are so many things wrong with this that I don't know where to begin, but I guess the biggest problem I have with it, besides its patent insincerity, is its presumption. Isn't it my place to decide what to call the effects of someone else's actions on me? If it's an inconvenience, I'm the one who should say so. And if it's actually a colossal pain in the rear end, justifying any sort of verbal - and perhaps non-verbal - assault as a response, well, I'm the one who should decide that, too. Having the person who has just imposed on you or wrecked your schedule or caused you to waste an hour of your life making up for their mistake calling it an inconvenience is like having the person who has just held you up at gunpoint apologize for making you hold your hands in the air.
The art - and it is an art, really - of apologizing seems to have gone the way of cars that look distinctive, or novels with plot, or songs with lyrics you can actually understand. I can't count the number of times that someone has said "I'm sorry, but…". Every time that happens, I can still hear my mother telling me "There is no 'but' in an apology. If you say, 'I'm sorry, but…', you're not really sorry." Just listen the next time a politician or a celebrity apologizes for some serious misdeed. I practically guarantee that there will be a 'but' in there somewhere, actual or implied.